The Neuroscience of Story
1.
Oxytocin = Trust → Giving
Character-driven arcs spike oxytocin—the “empathy” hormone—raising willingness to donate by 56 %. (cited)
2.
Cortisol + Dopamine = Stolen Attention
Tension–release beats grab the brain’s alert/reward loop. On TikTok and beyond, creative storytelling is responsible for almost half of total sales lift. (cited)
3.
Subconscious = Conversion
About 95 % of buying decisions happen below conscious thought. Story speaks that language, turning feelings into clicks, carts, and contributions. (cited)

Why We Exist
Outland sparks action by distilling big ideas into tight, cinematic short docs that hit the heart first and the head second. We start with deep listening, roll in with lean crews that blend into real life, and cut every frame for pace and shareability. The result? Films and photos that feel intimate, jump friction-free across screens, and give our partners the kind of measurable momentum—sales, sign-ups, donations, buzz—that turns audience emotion into real-world impact.
CONTACT US
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