Created in partnership with Le Club and Universal Colours, A Rider’s Style is a documentary-driven portrait that explores the personal relationship between cycling, identity, and self-expression. Centered on one of Le Club’s ambassadors, the film moves beyond performance and product, focusing instead on the quiet rituals, motivations, and emotional connection that define life on the bike.

 

Shot over two days with a small, focused crew, the project demanded a precise and intentional approach — balancing visual restraint with intimate storytelling. The result is a film that speaks not only to the cycling community, but to anyone drawn to movement, craft, and the pursuit of something deeply personal.

 

The film went on to become Le Club’s most-viewed Instagram reel, earning nearly 20,000 views, homepage features with both Le Club and Universal Colours, and a public screening in Montreal met with an overwhelmingly positive response.